Champion x Hasbro.
STEP UP YOUR GAME
The pandemic changed the way we dress each day, but even if nobody outside will ever see your outfit, you still deserve to look good.
That’s why we partnered with another pandemic trend, board games, to invite people to step up their game when it comes to leisurewear.
AGENCY
Energy BBDO
AD
Marianna Von Fedak
DIRECTOR
Alberto Oviedo
ECD’s
Copywriter
ROLE
Jonathan Fussell & Robin Laurens
FILM
OOH
GAME KIT
We boxed our gear just like the classic games and included a playable version inside, ensuring players can game while they step up their fashion game.
