State Farm.
JAKE FROM STATE FARM SOCIAL
After ten years on hiatus, we brought back Jake from State Farm across social. And yes, he’s still wearing khakis.
With the goal of making him a true “spokesfluencer” we concepted and produced original content that inserted him smack in the middle of real-time cultural moments.
Shorty Awards
GOLD
AGENCY
The Marketing Arm
ROLE
Jr. Copywriter
Jessie Botney, Blake Fortin
AD’s
RADIO BONUS
State Farm delivers coverage on the road, and now we deliver coverage on the radio. We covered a nostalgic one-hit-wonder and struck a chord with millennials.