REVERSE RENEGADE
Champion.
TikTok propels many to mainstream success, but all too often leaves the creators of the biggest trends without the credit they deserve.
That’s why we reversed the narrative around one of TikTok’s first trends by creating an entirely new one to champion its creator.
SILVER x1
SHORTLIST x3
Cannes Lions
AGENCY
Energy BBDO
GRAPHITE x1
WOOD x2
SHORTLIST x1
D&AD
BRONZE x1
MERIT x4
The One Show
ROLE
Copywriter
Jonathan Fussell & Robin Laurens
ECD’s
Gabriel Barrea & Ze Baldin