REVERSE RENEGADE


Champion.

TikTok propels many to mainstream success, but all too often leaves the creators of the biggest trends without the credit they deserve.

That’s why we reversed the narrative around one of TikTok’s first trends by creating an entirely new one to champion its creator.


SILVER x1
SHORTLIST x3

Cannes Lions

AGENCY


Energy BBDO


GRAPHITE x1
WOOD x2
SHORTLIST x1

D&AD


BRONZE x1
MERIT x4

The One Show

ROLE


Copywriter


Jonathan Fussell & Robin Laurens

ECD’s


Gabriel Barrea & Ze Baldin

ACD’s

CASE STUDY

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